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The HOOK of Emotion

Our brain is made to work on habit. Once we repeat the simplest act a number of times, it automatically becomes habit. It does this so we don’t have to think about it. Walking, breathing, driving to or from the office is all locked into the visceral part of our brain where all habits reside. The visceral is the only part of our brain that grows as we age. The older we are, the more things we do habitually.

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